Arnyae Neal has more than a decade of association experience with expertise in marketing, membership, member development, and member engagement. She enjoys the complexities of membership and creating innovative strategies to recruit, retain, and engage members. But most of all, she enjoys engaging with members by phone or in person. Neal believes opportunities to make a personal connection is not only essential to her work, but critical to the decisions people make about whether to join an organization or renew their membership.
Before coming to the National Communication Association, Neal was the Director of Marketing and Membership Development for the Independent Beauty Association. Neal’s previous positions include Director of Membership and Marketing for the American Bar Association’s Tax Section, Senior Membership Manager for the American Pharmacists Association, Membership Marketing Manager for the American Public Health Association, and Marketing and Communications Associate for the American Registry of Diagnostic Medical Sonography. She is an active member of the American Society of Association Executives and is working toward her Certified Association Executive certification.
Neal holds a bachelor’s in brand management and marketing from North Carolina State University and earned both a master’s and MBA from the University of Maryland. Also, Neal is pursuing a doctorate in business administration with a concentration in marketing from Walden University.